In-app messages are proven to boost retention by 30% when properly implemented.The average app loses 77% of its daily active users (DAUs) within the first 3 days after install. DAU /MAU ratio of around 20% is considered good, with anything above 25% being quite exceptional.Average retention rate Day 30 (Android) – 2.59%.Average retention rate Day 1 (Android) – 23.01%.Average retention rate Day 30 (iOS) – 4.13%.Average retention rate Day 1 (iOS) – 25.65%.Research into worldwide retention rate shows that the average retention rate across 31 mobile app categories was 25.3% on Day 1, before falling to 5.7% by Day 30.Let us help you elevate your growth game today! Start Your FREE Growth Audit Mobile app retention key statistics Moburst creates category leaders and is the powerhouse behind the giants like Google, Reddit, and Uber. Achieve and exceed your goals with a high-impact strategy!
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